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Manager / Senior Manager, Corporate Messaging

San Francisco, California, United States

Last Updated: 02/12/22

Job Description

Are you a great marketer and communicator? Inspired by technology disruption? Want to work with smart, driven people?

Our Marketing team is looking for a passionate storyteller who can help define the company’s position in the market and create content and presentations that allow that message to shine.

We need someone to show the power of Qualified’s products through compelling corporate keynotes, sales presentations, website pages, demo videos, slide decks, and more.

We are looking for an experienced product marketer to join our team to focus on creating the corporate narrative for our company and our two products: Qualified Conversations, our conversational sales and marketing product, and Signals, our account-based sales intelligence product. In your role, you will help pique the interest of our target buyer (VPs of Demand Gen and CMOs at companies that use Salesforce) through clear product positioning and compelling product launches. You will help run company keynotes and release marketing, partner with design to create a world-class website, produce demo videos, build slide decks, and more. Plus, you will partner with other folks in the marketing organization to help support demand generation, event, and content projects so that every brand touchpoint is on-message.
What You'll Be Doing
    • Create clear and concise messaging and positioning that resonates with our target audience
    • Work with our cross-functional partners to develop and constantly refine Qualified’s value proposition, differentiated benefits, and business outcomes
    • Interact with CEO, CMO, and other senior executives to create innovative and impactful keynote presentations
    • Collaborate with designers to build and continuously up-level content delivered at strategic events
    • Partner with the rest of the product marketing team to test thought leadership and narratives to position Qualified at customer and industry events
    • Partner with product teams to develop integrated product stories
    • Partner with PR to develop integrated product launches and announcements
    • Support sales enablement efforts with slide decks, training sessions, and more
    • Engage directly with customers, prospects, sales and customer success teams to test and refine messaging
    • Brainstorm, develop, and drive breakthrough ideas that showcase Qualified’s products and core values
    • Drive cross-functional, coordinated programs with Content Marketing, Demand Generation, and Events teams to deliver these differentiated narratives to our audiences
Qualifications:
    • 4+ years of experience in product or corporate marketing, communications, public relations, or another related field
    • At least 4 years experience in B2B enterprise software
    • Proven record of crafting compelling positioning, messaging, and thought leadership
    • Demonstrated experience crafting a product story or a corporate / product announcement
    • Ability to connect technical concepts with customer value and express it succinctly
    • A willingness to roll up your sleeves to build externally-facing assets and internal deliverables
    • Highly-proactive, self-starter capable of independently leading several projects with limited direction
    • Strong presentation skills with the ability to educate and encourage both small groups and conference audiences
    • A love for storytelling in a simple, thoughtful, and visual manner
    • High energy, charismatic, innovate, and creative
    • Advanced PowerPoint, Google Slides, and Figma skills are a plus
    • Experience within the Salesforce ecosystem is a plus
    • Experience at a fast growing start-up is a plus



Company Details

Qualified is the #1 conversational sales and marketing platform for Salesforce, on a mission to disrupt how B2B companies meet with their buyers. Headquartered in San Francisco, Qualified was founded in 2018 by serial entrepreneurs Kraig Swensrud (former CMO of Salesforce.com) and Sean Whiteley, a duo with a proven track record in enterprise software. Their first company, search marketing firm...